On Set with the SONY PXW-FS7

Gary Ravenscroft talks about shooting with Sony’s latest

Are you ready to take control of your shoot with the new SONY PXW-FS7? Digital Film Studios is ready to outfit you with all your camera needs and the SONY PXW-FS7 is a great way to go!

Take a look at Sony’s latest dynamo – a camera that was built from the ground up for hand-held and long-form shooting. This camera balances perfectly on your shoulder, and has a comfortable, telescoping handgrip with the most important controls right at your fingertips.

Director and Cinematographer, Gary Ravenscroft, recently took advantage of everything the SONY PXW-FS7 has to offer for a mini-documentary he shot for Wix.com, a leading cloud based web development platform. Gary worked with production company LiveTribe and arranged for his gear through Digital Film Studios. We had a chance to sit down with Gary and here’s what he had to say about his experience: “I knew that the shoot required a lot of locations, a small crew and most importantly, I didn’t want to shoot on a 5D – I wanted 4K. My first thought was I needed a run-and-gun style camera that will shoot 4K, broadcast quality sound, slo-motion and a high ISO. After looking around at various options I settled for the new SONY PXW-FS7…it had it all!

Ravenscroft was also impressed with the SONY PXW-FS7’s shooting modes, “Shooting in Cine El Log mode with LC-709 Type A (“A” stands for Alexa) LUT and recording XAVC codec, the footage looked very much like the Alexa.” Gary also was happy with the native E-mount system, “I used 2 Canon zooms – the 24-70mm and 70-200mm EF lenses which looked super sharp, but still retained a smooth quality on skin tones and faces.”

The SONY PXW-FS7 has already developed a great reputation for ease of use and comfort. The camera was a perfect choice for Gary’s production, “We had four days to shoot 12 spots for Wix with a crew of four, so speed of shooting was super important. The camera was so easy to use and quick to set up. I could be shooting in minutes, and with the built-in ND filters and high ISO I could handle any lighting set up very quickly. The high ISO (native 2000) came in handy when shooting interior interviews with no lighting necessary in most cases – even when exposing for interiors with windows in frame. I was concerned about losing information, but when I finally viewed the footage back in the edit bay I couldn’t believe my eyes – all the info was there. The dynamic range of this camera is really amazing!”

Gary Ravenscroft agrees that the SONY PXW-FS7 is the camera for you whether you’re looking to satisfy any sort of run-and-gun style shooting requirements or if you just want an easy to use and comfortable shooting camera with a superior “Alexa-like” image.


Brief Tech specs for the Sony FS7

Some more info for you gearheads out there (and you know who you are):

  • Sony’s Super 35 Exmor® CMOS Sensor
  • Sony a-mount system with 18 mm flange back distance
  • Canon EF-mount available
  • PL-mount available
  • On-board 4K (3840 x 2160) and Full HD (1920 x 1080) recording
  • Wide choice of recording systems
    • XAVC (Intra/Long GOP)
    • MPEG HD, 4:2:2, 50 Mbps (HD only)
    • Apple Pro Res codec (with future upgrade and extension unit)
    • RAW recording (with extension unit and outboard recorder)
    • Slow & Quick Motion for over-and undercranking
  • Dual XQD card slots
  • 16-bit analog-to-digital converter
  • ISO 2000
  • Supports S-Gamut3Cine/S-Log 3 encoding
  • Die-cast magnesium frame
  • Environmentally sealed electronics
  • Wireless operation
  • GPS


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