Director Eric Ulbrich wins mtvU “Video of the Week” using DFS stage, lights, and camera

"The Greatness"

Eric Ulbrich, LA-based director and cinematographer, recently learned that his music video for Greatness, a song by the band THE GRTNS, won mtvU’s “Video of the Week” contest earlier this month. Shot in striking black and white, the video already has nearly 70,000 views on

To create it, Ulbrich used a Red Epic camera paired with Zeiss Ultra Prime lenses, and lit the stage using a DMX Image 80 and many tungsten fixtures. The stage, camera, and all of the equipment used were furnished by Digital Film Studios.

Ulbrich, a frequent customer, and regular around the DFS office, explains why he keeps coming back: “It’s a one-stop shop. Having everything in one place makes the logistics easy and lets me focus on creating the best product possible.”

More of Ulbrich’s work is available at



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